Feb 22, 2006, 2:52pm EST Updated Feb 22, 2006, 2:52pm EST
Hair Cuttery is taking on its biggest hair challenge yet: Donald Trump.
The Vienna-based chain of hair salons is sponsoring a task on an upcoming episode of NBC’s “The Apprentice.” No word yet on exactly what the apprentice hopefuls will be doing.
While the company is keeping exact details trimmed short, CEO and stylist Dennis Ratner was on the set and met the star.
“The entire experience of participating in such an energetic and popular program was unforgettable,” Ratner says. “Mr. Trump is a tremendous sport and fascinating individual, and ‘The Apprentice’ program takes a very creative approach to uncovering business aptitude. Hair Cuttery is all about combining creativity with good business sense, so we were thrilled to work with the show to develop a featured task, launching our franchise nationally.”
Hair Cuttery recently began expanding into the franchise market in October 2005, entering into a development agreement for 40 salons in the Long Island area of New York. Two of those salons have already opened.
Financial details of the agreement between Hair Cuttery and the television show were not disclosed.
Hair Cuttery is the second Washington area company to appear on “The Apprentice.” District-based XM Satellite Radio was featured in November 2005.
The fifth season of “The Apprentice” premieres Feb. 27. No word yet on exactly when the Hair Cuttery episode will air or what occurs on the program.