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Marketing | Business

Online holiday sales expected to be $2B a day

Excerpts from Adobe Analytics. Jump to their hot gifts section.

This holiday season, online holiday sales will be the equivalent of two years of growth in one season. According to Adobe Analytics Holiday Forecast 2020, online holiday spend will surpass $189B (up 33% YoY). While online sales will total $189 billion, they could go as high as $200B+ if consumers receive stimulus checks and physical stores shut down.

Smartphone shopping will drive online holiday sales

Smartphone use will soar with $28B more spent this year versus last year. And 42% of all online shopping will be done from smartphones (up 55%)

With shipageddon, we’ll see the rise of BOPIS

Nearly 65% of consumers won’t pay for fast shipping. The cheapest shipping will be December first and the best shipping prices will end December 13th. But the more interesting logistics play this year will be BOPIS (buy online pickup in store) being the top fulfillment method (over 50% at retailers that offer it).

Best days to buy by category

holiday when to buy
Source: Adobe Analytics

Adobe says these are the hot gifts to get before they are gone:

Rainbocorns
Cutetitos
Little Live Pets
Lego Sets
Hatchimals Pixies
L.O.L. Surprise!
Star Wars Toys
Beyblade
Kindi Kids

Hot Gifts for Gamers:

Playstation 5
Xbox Series X
Nintendo Switch
Cyberpunk 2077
COD: Black Ops Cold War
Spider-Man: Miles Morales
Mario Kart Home Circuit
Super Mario 3D All Stars

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Marketing | Business

Custom holiday packaging without the high cost and high minimums.

Small business and ecommerce managers typically can’t afford to create custom holiday packaging for their products. Whether it’s gift boxes, pouches, bags or kraft containers, small business owners are sourcing these wholesale from a distributor versus investing in custom printed options. Custom printed options cost more money at the outset and greater inventory carrying costs due to the high minimum quantity requirements.

But in today’s shopping environment, customers expect more than ever before. They want to be wow’d and delighted. A handwritten note expressing gratitude for their order is a very simple idea that can go a long way. But if you’re shipping more than a few boxes a week, then that’s not as easy as it sounds.

What if you have bigger volumes, but not enough to warrant custom printing? Well, you can get creative leveraging holiday themed packaging for all your ecommerce and small business needs. Here are just two ideas to get you started.

Happy Halloween Padded Bubble Mailers

We love these Happy Halloween padded mailers offered by Fuxury. These 6 x 10 Halloween envelopes are offered in a bright noticeable yellow design with a cheerful Happy Halloween greeting. They are perfect for shipping small items to your customers 

Shop these Halloween padded bubble mailers on Amazon.

Festive Fall-iday Kraft Stickers

These classic Kraft fall themed labels will support your business needs from September through the end of November. Each roll contains 360 pieces that can be adhered easily to cellophane bags or gift boxes that you are already using for your business.

Shop these classic Kraft stickers on Amazon.

Do you have packaging ideas or tips? Share them with us in the comments.



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Marketing | Business

Woo,Woo! Woocommerce

Woocommerce expert (adds to resume). Over the course of the last six months, aka pandemic, I’ve learned several web platforms. WordPress, Volusion, Woocommerce, Ecwid and more. I started managing two websites and now have six – and still growing!

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Marketing | Business

Digging in.

The start of an entrepreneur.

Over my career I have supervised teams who have created tremendous growth for the organizations we supported. Most of my recent experience has been in leadership roles focused on strategy while the execution was led by my very capable teams. Now, I’m charting my own course to create an ecommerce business – for me. I’m rolling up my sleeves and digging in. I hope to share my experiences (ahem, roller coaster ride) with all of you.