Compelling storytelling is sometimes best told through video content. These are just a few of the videos I have created (with my teams) for the brands that I have worked with.
Brace yourself for impact. The National Retail Federation’s annual conference and expo kicked off 2019 with this inspiring video for its nearly 40,000 attendees.
NRF takes over NYC. Every January, the National Retail Federation convenes the entire retail ecosystem during their annual conference and technology marketplace, Retail’s Big Show. Retailers from around the globe flock to NYC for the weeks before and after the conference to conduct business and make deals. NRF needed to own the expanded impact of their event. We created and launched the iconic NRF Retail Week brand and website in just two months.
Ashley HomeStore. This is home. Evolve Ashley HomeStore from being in more homes to being in more hearts. To the consumer, Ashley was beige, with no clear voice or identity. Most brands are all fashion or all function. Few home brands were concerned with the emotional heart of home. Until now.
Hair Cuttery. More than haircuts. The largest privately held salon chain in the U.S. demonstrated their expertise in more services than just haircuts through this campaign. The haircolor changes were not digitally created. The spot was shot three times, one for each haircolor change. It was a long day (and night) and our model was a good sport dancing her way through three haircolor changes.
Share a haircut. Since its inception in 1999, Hair Cutery’s Share-A-Haircut program has donated more than 2.8 million free haircut certificates valued at nearly $56 million to children in need. More than just a haircut, the share a haircut program helps kids to look and feel their best – heading back to school with confidence. This simple and fun animation broke through the back-to-school digital content clutter.