Kerry Pakula spoke at The LA Office Brand Partnership Forum in Nashville, TN. The Brand Partnership Forum showcases senior-level speakers come from brands that are partnership marketing leaders in their industries. Forum attendees can expect to learn about innovative marketing partnerships from the best, most influential marketers in the world.
Kerry Pakula shared insights from Ashley Furniture HomeStores partnership explorations with Hearst, Sony Pictures, Warner Brothers and their own philanthropic program a Hope to Dream.
During her tenure at Ashley HomeStores, Kerry was instrumental in launching Ashley’s new brand identity through a $150M national and local media campaign.
Ashley HomeStores is the global retail and e-commerce division of Ashley Furniture. With nearly 800 stores and sales in excess of $4B, Ashley is the #1 retailer of furniture in North America and the #1 furniture manufacturer in the world.